Search results for "mobile commerce"
showing 10 items of 13 documents
Modeling Static Aspects of Mobile Electronic Commerce Environments
2011
Mobile phones and other small and powerful portable devices have revolutionized personal communication and affected the lifestyles of the people in the industrialized world. Following credible estimates, in a few years there will be one billion of such portable devices. An emerging trend is the electronic commerce performed using mobile terminals, often called mobile commerce. Mobile commerce environments are characterized by high complexity, including myriads of technical and organizational aspects. This property makes it difficult to distinguish the more fundamental issues, structures, and concepts in mobile commerce from the hype. To capture the fundamental aspects of mobile commerce env…
Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users
2007
Despite dramatic differences between non-store shoppers were discovered, very limited research has been conducted to examine them. This paper analyses the background of M-commerce and key drivers of future Mcommerce decision among Spanish mobile users. Our objective is two-fold: (1) to determine the influence of relations with the Mobile (frequency of Mobile use, length of Mobile use and Mobile affinity), demographics, non-store shopping previous experience (mail, catalogue, Television and Internet) and attitude to M-commerce and its influence on the M-commerce decision and (2) to identify key drivers of future M-commerce intention. We examined data from 606 personal interviews given to Spa…
Invariant aspects in M-commerce environments
2005
Mobile phones and other small and powerful portable devices have revolutionized personal communication and affected the lifestyles of the people in the industrialized world. Following credible estimates, in a few years there will over two - billions of such portable devices in use. An emerging trend is the electronic commerce performed using mobile terminals over wireless networks, often called mobile commerce or M-commerce. Mobile commerce environments are characterized by high complexity, including myriads of technical and organizational aspects. This property makes it difficult to distinguish the more fundamental issues, structures, and concepts in mobile commerce from the hype. To captu…
Electronic Commerce Transactions in a Mobile Computing Environment
2002
Internet E-commerce has been flourishing for the last few years, especially with the advent of World Wide Web. Mobile Electronic Commerce (MEC) has started recently to appear in the scene. It exploits the advantages of Internet, mobile computing and mobile communications in order to provide a large number of advanced services to mobile users. The potentials of MEC are enormous while related technical, business and legal issues become more complicated. The goal of this chapter is to present and discuss problems and identify requirements associated with the trading and billing of tangible and intangible goods in a mobile environment where mobile handheld devices are used for conducting the tr…
M-commerce - mobile commerce: a new frontier for E-business
2005
Mobile commerce involves the use of mobile computing devices in carrying out different types of economic transactions or enabling them to take place over space and time. The m-commerce includes use of such technologies as SMS services over a number of carriers (GSM, IS95, CDMA, W-CDMA), Bluetooth applications, and the integration of low-level digital carriers to IP based services through WAP or Compact HTML like the Japanese I-Mode service. This integration is one of the fastest growing markets of E-business and it will involve the development and design of a host of new applications, services, business models and technological solutions. The theme is both topical and challenging, as the nu…
Mobile commerce: core business technology and intelligent support
2005
Mobile commerce is an emerging field in its early stages, but there are a number of ideas of what is going to constitute the key success factors for the actors in the global m-commerce arena. This arena is already growing diversified with a number of application areas, which are growing in different directions and at different paces. We understand already that B2B, B2E, B2C and P2P will produce rather different types of applications, because the propositions for value-added products and services are quite different. This is probably one of the reasons why the hunt for the “mobile commerce killer applications” has been in vain so far.
Mobile marketing and its implementations
2014
Latto, Joel Mobile marketing and its implementations Jyväskylä: University of Jyväskylä, 2014, 33 p. Information Systems Science, Bachelor’s Thesis Supervisor: Salo, Markus Mobile devices have become increasingly important marketing channel in recent years for all kinds of organizations. They allow marketers to bring forward relevant marketing information for the consumers based on location, purchase history, time and technology available. Although not brand new way of marketing, it is considered to be in its bloom right now, and it is expected to continue growing rapidly in near future. Some experts even say, that mobile marketing is just as vital to businesses as Internet marketing, and c…
Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context
2021
Purpose – This paper aims to explain the intention to use mobile phones for shopping based on the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT2) model in a developing country context, characterized by the mobile channel’s high growth rates. The research model analyzes perceived usefulness, perceived ease of use, social influence, facilitating conditions, and hedonic motivation on m-commerce usage intention. Design/Methodology/Approach – Data for the research were collected through a survey among mobile commerce users in Ecuador. We tested the model through partial least squares structural equations modeling (PLS-SEM). Findings and impli…
Transaction management for m-commerce at a mobile terminal
2006
Although there has been a lot of discussion of "transactions" in mobile e-commerce (m-commerce), very little attention has been paid for distributed transactional properties of the computations facilitating m-commerce. In this paper, we first present a requirement analysis and then present a wireless terminal-based transaction manager (TM) architecture. This architecture is based on the assumption that there is an application that supports certain business transaction(s) and that it uses the TM to store transactional state information and retrieve it after a communication link, application, or terminal crash. We present the design of such a TM, including the application interface, modules a…
Mobile Commerce Adoption in Spain
2009
The chapter aims to present an in-depth study of the factors influencing mobile commerce adoption. The authors analyze the influence of Mobile use experience, ICT ownership, Mobile affinity and Mobile Commerce compatibility in the m-commerce adoption decision. After identifying the key drivers of Mobile shopping adoption, the second part of the chapter presents an empirical study of the Spanish market. Results based on a sample of 470 Mobile users show that Mobile affinity, ICT ownership, and m-shopping compatibility are positive key drivers of M-shopping adoption. Mobile use experience has no significant influence on m-shopping adoption. This chapter will give managers and students insight…